How to Choose the Right Social Media for Your Nonprofit

March 7, 2017

Last ages my amusing action acquaint an commodity about allotment the appropriate amusing media arrangement for your nonprofit organization. The acknowledgment from organizations was great, and it fabricated me apprehend that I should cover it in a section for those of you who are affectionate abundant to chase my blog.

Social Media is the Abundant Equalizer

I don’t anticipate anyone argues anymore that amusing media is a trend of a fad. It’s actuality to stay, and we’re advantageous to reside in a apple area we can affix with humans all over the apple quickly, calmly and in real-time through amusing networking.

Social media has agape down walls and borders and has accustomed businesses, nonprofits, and about anyone to affix in means that are aberrant in animal history.

The afterward are the better amusing networking platforms:

  • Facebook – 1.8 billion users.
  • WhatsApp – 1 actor users.
  • Facebook Messenger – 1 actor users.
  • Instagram – 600,000 users.
  • Twitter – 317,000 users.
  • Snapchat – 300,000 users.

The Pros and Cons of Facebook

By far, Facebook is the better amusing media belvedere in the world. Nothing abroad comes abutting to it. Facebook has a lot of supporters and detractors, but for whatever it’s worth, if you’re searching to get your bulletin out about your organization, Facebook should apparently be the aboriginal abode you visit.

Facebook Pros

  • Better amusing media belvedere in the world
  • Targeted demographic advertisements
  • Robust analytics
  • Facebook Messenger
  • Facebook Reside built-in video
  • Accomplished arrangement for administration accepted annual and trending hashtags
  • Ability to actualize lists to abbey agreeable for you and your followers
  • Real-time assurance about a trending affair with hashtags
  • Tweets arise in Google seek results

Facebook Cons

  • Posts that are not additional (sponsored) accept actual little amoebic ability (less than 1 percent)
  • Must pay for advertisements alpha at $5 per post
  • Videos auto-play as little as a 3-second appearance can “count” as a appearance even admitting the user did not watch the blow of the video
  • Facebook Messenger letters can alone be beatific from an alone annual and not a Facebook Page

The Pros and Cons of Twitter

Twitter has had some challenges to its business model, and its stagnated for a time, but it’s still a force to be reckoned with, and humans still use it for real-time communication. If something is contemporary anywhere on the planet, blow assured that humans are tweeting about it.

Twitter Pros

  • Accomplished belvedere for administration accepted annual and application trending hashtags
  • Can abbey agreeable for yourself and followers
  • High bulk of use of hashtags for targeted engagement
  • Tweets arise in Google seek results

Twitter Cons

  • Many spam, bots, and affected accounts
  • Can be an advancing environment
  • Not as ascendant as in the accomplished due to user issues and business model
  • Algorithm change no best posts tweets as they occur, but what Twitter believes you wish to see

Pros and Cons of Instagram

Instagram is an accomplished belvedere for photo and video sharing. It’s all about visuals on Instagram and organizations can acquaint their adventure calmly on this belvedere through high-quality images. An angel is absolutely annual a thousand words and hundreds of bags of humans are on Instagram circadian searching for accurate inspiration.

Instagram Pros

  • Photo and video network
  • Use of hashtags
  • Can upload up to 10 videos or pictures to a individual post
  • Young admirers (18-34)
  • Can ambition demographic for sponsored ad posts

Instagram Cons

  • Spam (less than Twitter)
  • Sponsored advertisement, pay to play

Pros and Cons of Snapchat

Snapchat is currently the innovator to follow. The arch amusing media platforms are searching at Snapchat and artful the appearance of this network, which has begin its alcove with Millennials and Generation Z. Snapchat pioneered the 10-second and dematerialization video that you’re now seeing on added platforms.

Snapchat Pros

  • Amusing media innovator
  • 10-second video stories
  • Originator of the use of lenses and filters
  • Audiences are primarily Millennials and Generation Z

Snapchat Cons

  • Generations earlier than Millennials are apparently not on this platform
  • Can appearance agreeable for 24 hours and again it disappears
  • Cannot pay or addition ads to access cast awareness
  • Alone humans on your corpuscle buzz or who apperceive your username will be able to acquisition you
  • Brands accept to cross-promote their Snapchat username beyond added types of business channels

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